AUTUMN // WINTER 2020
HOME COMFORTS
Trendy home textiles in Scandinavian design
Home is the family’s safe and inspiring place, the framework of family life – it is where you enjoy life with your loved ones.
Södahl’s extensive collection of trendy home textiles and accessories allows you to decorate and style every room of your home in your own, personal style with luxury, high quality products in contemporary Scandinavian design. Beautiful tablecloths, fabulous kitchen textiles, exclusive bedding for children and adults, soft towels and matching bathroom accessories, beautiful cushions and cosy throws.
Draw inspiration from Södahl’s diverse universe to create your own beautiful, cosy setting in an inspiring, captivating ambience where family and friends like to be.
ORGANIC
Sustainability and responsibility represent an overarching trend. Every small step in the right direction counts – whether you are 100% idealistic or carefully choose your key issues.
CONSIDERED COMFORT
It’s all about ‘the good life’ and about enjoying the finer things. Well-being and comfort are key.
DIVINE BASICS
Timeless design and lasting quality are the epitome of Scandinavian aesthetics.
Minimalism and elegance go hand in hand.
RECONTRUCTED LEGACY
Nostalgia and curiosity unite in the way we borrow from the past and add what is new.
The new concept is called ‘Newstalgia’.
BITZ / SÖDAHL
The new ORGANIC range by BITZ/Södahl is comprised of textiles in the well-known Södahl quality in 100% organic materials that match the colours of the BITZ tableware and provide a wealth of stunning mix and match options. The products bring new life to the kitchen and table, and they are crafted in the best and most sustainable fabrics.
MAGIC FOREST
The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them.
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