SPRING // SUMMER 2020
EMBRACE LIFE
Trendy home textiles in Scandinavian design
Home is the family’s safe and inspiring place, the framework of family life – it is where you enjoy life with your loved ones.
Södahl’s extensive collection of trendy home textiles and accessories allows you to decorate and style every room of your home in your own, personal style with luxury, high quality products in contemporary Scandinavian design. Beautiful tablecloths, fabulous kitchen textiles, exclusive bedding for children and adults, soft towels and matching bathroom accessories, beautiful cushions and cosy throws.
Draw inspiration from Södahl’s diverse universe to create your own beautiful, cosy setting in an inspiring, captivating ambience where family and friends like to be.
ORGANIC
Sustainability and responsibility represent an overarching trend. Every small step in the right direction counts – whether you are 100% idealistic or carefully choose your key issues.
DESIGNING EMOTION
A warm style of interior design that encompasses multiple trends. Scandinavian ‘hygge’, seasoned with products crafted from quality natural materials.
DIVINE BASICS
Surrounding yourself with long-lasting, high-quality products is a good way to live responsibly.
Which is why we are introducing an entire new theme devoted to beautiful, durable basic products.
CODE CREATE
Creativity and a personalised style are the code of the theme, where exciting natural motifs blend with modern graphic décor and historical elements.
MAGIC FOREST
The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them.
OUTDOOR
When the nature outside is mixed with the exciting colours of summer, this creates a lovely dynamic.
It doesn’t have to be wild and daring – the Scandinavian interior design trend is often minimalist, and it can easily be achieved through the use of gorgeous colours.
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