AUTUMN // WINTER 2019
FOCUS ON LIFE
Trendy home textiles in Scandinavian design
Home is the family’s safe and inspiring place, the framework of family life – it is where you enjoy life with your loved ones.
Södahl’s extensive collection of trendy home textiles and accessories allows you to decorate and style every room of your home in your own, personal style with luxury, high quality products in contemporary Scandinavian design. Beautiful tablecloths, fabulous kitchen textiles, exclusive bedding for children and adults, soft towels and matching bathroom accessories, beautiful cushions and cosy throws.
Draw inspiration from Södahl’s diverse universe to create your own beautiful, cosy setting in an inspiring, captivating ambience where family and friends like to be.
PURPOSE FULL
The idea of being able to see a purpose to existence, to be able to see oneself in an authentic
and down-to-earth life that nourishes the feeling of harmony, stems from a general desire to create balance and make a difference.
POWER FULL
What is natural blends into mindfulness in our everyday lives as we continue to seek a balance between body and soul. We are drawn to products and décor with a bold look, often inspired by nature’s organic shapes and deep colours.
PLAY FULL
In this theme, we challenge the creativity in the pursuit of the individual look. Joy and happiness are the goal and the path to the worry-free life.
It lies in the ability to make room for diversity, cultivate personal distinctiveness and be open and playful in the approach to life.
JOYFUL CHRISTMAS
Christmas boasts a range of different styles, although for many the epitome of Christmas is its traditions and the merry days of December.
MAGIC FOREST
The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them.
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