SPRING // SUMMER 2019
WAY OF LIFE
Trendy home textiles in Scandinavian design
Home is the family’s safe and inspiring place, the framework of family life – it is where you enjoy life with your loved ones.
Södahl’s extensive collection of trendy home textiles and accessories allows you to decorate and style every room of your home in your own, personal style with luxury, high quality products in contemporary Scandinavian design. Beautiful tablecloths, fabulous kitchen textiles, exclusive bedding for children and adults, soft towels and matching bathroom accessories, beautiful cushions and cosy throws.
Draw inspiration from Södahl’s diverse universe to create your own beautiful, cosy setting in an inspiring, captivating ambience where family and friends like to be.
IN COMMON
In this theme, community is in focus: a sense of belonging, connecting with others and cultivating what we have in common.
The dream of rural life in a modern setting is the inspiration for a simpler and more down-to-earth way of living.
IN TOUCH
In this theme, the individual is in focus: a feeling of health and being in inner balance is paramount. Emotional harmony is essential to our well-being, and we are attentive to mental health in our everyday life.
We want to prioritise self-indulgence and enjoyment to a greater extent. Mental well-being is the driving force of this theme.
IN COLOUR
In this theme, creativity is in focus. Expressing yourself and revealing your personal style are important prerequisites for feeling unique. We want to stand out in a positive way and put our own individual mark on the way we style our living spaces.
Art, personal elements and playful details fill our homes, and a bold and creative mix of patterns and colours emerges. Nostalgic retro inspiration with references to the 50s and the pastel-coloured suburbs of the 70s - in a new, fresh and modern interpretation.
OUTDOOR
Ditsy is a small, charming Liberty pattern which, together with beautiful monochrome products in different shades, can be styled so that the look fits Södahl’s three themes for Spring/Summer 2019.
The two colours ash and nature suit the toned-down and urban countryside look and bring a little nostalgia and genuine holiday cottage atmosphere to In Common.
MAGIC FOREST
The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them.
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