Basic products are elevated into classics. Timeless design and lasting quality are the epitome of Scandinavian aesthetics. Minimalism and elegance go hand in hand. There is a strong focus on product lifespan and durability, and both design and functionality must be able to go the distance. Products are designed to last longer and remain beautiful over time. An understated style is paramount, and the beauty in the simplicity means that the products are made to last.
A classic colour palette of white, natural, grey, black and blue is calming to the eye, and works beautifully with natural materials and simple, clean lines.
Luxury doesn’t have to be decadent and lavish, it can also be found in a more laid-back mode.